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Andrew Constable MBA

Ideas can come from anywhere, and generating ideas is easy.

The difficulty is that good ideas can be few and far between, and it can be challenging at first to distinguish a good idea from a bad one. Moreover, it’s easy to accumulate sunk costs from pursuing a bad idea for too long. That’s why, when developing an idea as a startup or product team, we need to test, test and test some more.

The purpose of testing business ideas is to validate an idea at a minimal expense of effort, time and, importantly, cost. This provides an early assessment of whether your idea meets one of three criteria of…


You may have heard about objectives, goals and such, but what are OKRs?

OKRs stand for “objectives and key results” and were first introduced at Intel Corporation by Andy Grove, the legendary CEO. OKRs evolved from other management methods, such as management by objectives, and have been applied across businesses ranging from early-stage startups to global enterprises.

OKRs become famous when Google started using them in the late 1990s; this has been credited as one of the main reasons behind their explosive growth; of course, having a killer product helps, as well. The use of OKRs expanded across Silicon Valley and into various industries across the world. OKRs are a great way for…


Marc Andreessen, the founder of Andreessen Horowitz, famously stated that a business went through two stages, before product-market fit and after. (https://growth.eladgil.com/book/introduction/where-to-go-after-product-market-fit-an-interview-with-marc-andreessen ) This is very true, and getting to product-market fit as a business is critical to the long-term growth potential of that business. Without reaching this milestone, the company has no chance of any long-term success.

But what is Product market fit?

Marc Andreessen defined this as “Product/market fit means being in a good market with a product that can satisfy that market” (https://a16z.com/2017/02/18/12-things-about-product-market-fit/#:~:text=Marc%20Andreessen,(in%20a%20good%20market). The keys to product-market fit in my view, is adding value for your customer…


In most businesses, responsibility for the most critical decisions is generally left to the highest-paid person’s opinion — the Hippo effect.

But what is a HIPPO Effect?

HiPPO is an acronym for the highest-paid person’s opinion” or the highest-paid person in the office.” The acronym is used to describe the tendency for lower-paid employees to defer to higher-paid employees when a decision has to be made”. Taken from Wikipedia

The recent example of the European superleague was a prime example of this case in point. At no point were the key stakeholders’ views like the management team, employees, and importantly fans are taken into account. Yes, football clubs are run as a large business, but it appears on the surface that the owners of the 12 clubs…


Watch any film about a successful entrepreneur and one thing strikes you right away, they are focused, have a strong belief, and are outcome-driven. So how, as an aspiring entrepreneur do you build this capability? Are they born like this, have they developed this, or is it a bit of both?

Key Mindsets

This is a question I have explored throughout my career and feel this is something that can be developed throughout your life with the right training and having the correct attitude. We are born with unique gifts and talents, all of us have something we can share with the…


17 years ago, on February 4, 2004, 19-year old Harvard student Mark Zuckerberg, along with some of his classmates, launched a little website called Thefacebook, their first startup.

“Thefacebook is an online directory that connects people through social networks at colleges”, the original website greeted its visitors back then, explaining that it would enable them to “search for people at your school, find out who is in your classes, look up your friends’ friends and see a visualization of your social network.”

Confined to the Harvard campus at first, the service quickly gained popularity and was subsequently rolled out to other colleges using growth marketing methods. By the end of 2004, Thefacebook had more than 1 million registered users and the newly-founded company behind it had not only…


What is Y Combinator? This is a common question among startups looking to learn more about funding with venture capital.

Y Combinator Startup School

What is it?

Y Combinator is an American Seed Fund startup accelerator launched in March 2005. It was used to launch more than 2,500 businesses, such as Stripe, Crunchbike, Yelp, Zencart, Airbnb, Homebone, Odesk, Thumbtack and Reddit. While many of these companies later became successful, others failed and have since been terminated from the program.

Many new companies involved with Y Combinator are members of the original Startups Incubator program, which Y Combinator started. The Startups Incubator program aims to provide seed financing…


When you’re thinking about launching a business, it can be hard to know whether you’re doing it at the right time. As with many decisions in life, it’s arguable whether there will ever be a right time.

So, how can you make sure that you’re launching your startup at the best possible time? An article for EU Startups recently pointed out that there are a number of factors that can make it more likely that your startup will succeed.

At the top of the list is product-market timing. The key is to make sure there is a demand for your…


Objectives and Key Results (OKR) is a strategic thinking framework and key performance indicator that enables businesses to align objectives with realistic, measurable, achievable, and reasonable future outcomes.

Established in Leading Companies

OKRs can also be implemented whether you are a startup looking to grow or an established business. Great examples of companies that use OKRs are Google, Youtube and Netflix, to name a few.

An OKR is a snapshot of the current company situation concerning the current business objective. The objective identifies the company’s end state, and typically, that end state is reached within a defined period. …


Some startups failed, and some startups succeeded. For every startup, there is a story of struggle and failure to the entrepreneur’s credit. Of course, there is another group of startups that never got off the ground at all. And these stories become the cautionary tales for future startups that are created.

Failure general themes

Unfortunately, the story of each failed business is unique. A closer examination of the common startup failures reveals several general themes. The most common themes are inadequate planning, poor market size, poor timing, poor strategic decisions, bad execution, and building something nobody wants. Other themes include the inability to…

Andrew Constable MBA

Are you Looking to Develop & Launch a Product? | Founder: Early-Stage Business & Product Consultancy | Lean Startup | JTBD | OKRs | Visualise Solutions

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