A startup must decide how to price its product or service. You can set the price based on costs, give the product away for free, or charge what the market will bear. The decisions you make today have lasting implications — defining your brand image, funding requirements, and long-term business viability. Clearly, your company’s business model must be grounded in the characteristics of the market and customers you choose to serve, the pricing model of existing competitors, and a strategy you believe…

Starting a startup can be scary. You’re putting yourself out there and building something from scratch. You want to make sure your idea is great, but how do you know if it’s any good? Think about these starting points. Don’t think about the business; think about the problem. Don’t think about the business; think about the problem. We all know that we should start a startup by identifying a problem worth solving and then developing a solution for it. But how do you come up with such an idea? Start by thinking about issues you’ve encountered in your…

As a startup, you are faced with the task of finding growth in your company. Many startups go under because they do not have the right growth plan. One of the most important aspects of any startup is its strategy for finding growth. …

Ideas can come from anywhere, and generating ideas is easy. The difficulty is that good ideas can be few and far between, and it can be challenging at first to distinguish a good idea from a bad one. Moreover, it’s easy to accumulate sunk costs from pursuing a bad idea for too long. That’s why, when developing an idea as…

You may have heard about objectives, goals and such, but what are OKRs? OKRs stand for “objectives and key results” and were first introduced at Intel Corporation by Andy Grove, the legendary CEO. OKRs evolved from other management methods, such as management by objectives, and have been applied across businesses ranging from early-stage startups to global enterprises. OKRs become famous when Google started…

Marc Andreessen, the founder of Andreessen Horowitz, famously stated that a business went through two stages, before product-market fit and after. (https://growth.eladgil.com/book/introduction/where-to-go-after-product-market-fit-an-interview-with-marc-andreessen ) This is very true, and getting to product-market fit as a business is critical to the long-term growth potential of that business. Without reaching this milestone, the…

In most businesses, responsibility for the most critical decisions is generally left to the highest-paid person’s opinion — the Hippo effect. — But what is a HIPPO Effect? “HiPPO is an acronym for the highest-paid person’s opinion” or the highest-paid person in the office.” The acronym is used to describe the tendency for lower-paid employees to defer to higher-paid employees when a decision has to be made”. Taken from Wikipedia

Watch any film about a successful entrepreneur and one thing strikes you right away, they are focused, have a strong belief, and are outcome-driven. So how, as an aspiring entrepreneur do you build this capability? Are they born like this, have they developed this, or is it a bit of…

17 years ago, on February 4, 2004, 19-year old Harvard student Mark Zuckerberg, along with some of his classmates, launched a little website called Thefacebook, their first startup. — “Thefacebook is an online directory that connects people through social networks at colleges”, the original website greeted its visitors back then, explaining that it would enable them to “search for people at your school, find out who is in your classes, look up your friends’ friends and see a visualization…