Finding Growth As A Startup

Andrew Constable MBA, LSSBB
4 min readDec 22, 2021

As a startup, you are faced with the task of finding growth in your company.

Many startups go under because they do not have the right growth plan. One of the most important aspects of any startup is its strategy for finding growth. How will investors or customers find your business?

There are three things to keep in mind when you are trying to build a strategy for growth as a startup.

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You need to determine your target customer. Do you want to serve students, college students, professionals, youth, retirees, women, men or anyone else? You also need to know how much your business costs every day, where your profit margin is and what kind of work you are willing to do to reach that goal.

What do you need to do each day to grow your customer base? How will you get new customers each day? How much time will you devote to your customers each day?

It would help if you also decided how much work you are willing to do each day to make more money. Do you need to hire new people to work for you? How much time can you use from your schedule each day to work on more work? How much money do you need to make in a day?

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Andrew Constable MBA, LSSBB

I Help Develop Winning Business Models, Impactful Strategy Formulation and Aligned Strategy Execution - Plain and Simple!