Product-Market Fit Is Crucial But Don’t Forget About What Should Come First

Andrew Constable MBA, LSSBB
5 min readJun 2, 2021

Marc Andreessen, the founder of Andreessen Horowitz, famously stated that a business went through two stages, before product-market fit and after. (https://growth.eladgil.com/book/introduction/where-to-go-after-product-market-fit-an-interview-with-marc-andreessen ) This is very true, and getting to product-market fit as a business is critical to the long-term…

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Andrew Constable MBA, LSSBB

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