• Profit margins that shrink
  • Industries becoming commoditized
  • A creation of me-too products

So how do you begin creating blue oceans?

  • It’s not about technology innovation
  • Blue oceans seldom result from technological innovation, often the underlying technology already exists and blue ocean creators link the value to what buyers value
  • You don’t have to stray too far away from the red ocean
  • You can create blue oceans within your core business, just by changing the value delivered to customers
  • Never use the competition as a benchmark, instead make the competition irrelevant by creating a leap in value for both yourself and your customers.
  • Reduce costs while also offering customers more value. Review what you are delivering to customers and ask “Is this something that customers want or are we just assuming this?” This will allow you to break out of the industry shackles.



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Andrew Constable MBA

Andrew Constable MBA

Founder, Consultant and Writer. Building a Fantastic Innovative Company! (