Startups And Product Teams, Don’t Execute Business Ideas Without Evidence

Andrew Constable MBA
4 min readSep 6, 2021

Ideas can come from anywhere, and generating ideas is easy.

The difficulty is that good ideas can be few and far between, and it can be challenging at first to distinguish a good idea from a bad one. Moreover, it’s easy to accumulate sunk costs from pursuing a bad idea for too long. That’s why, when…

Andrew Constable MBA

Innovation & OKR Consultant for Medium-Sized Businesses ⟫ Partner, Author & Lecturer ⟫