Stop loving the solution!!!!!

  • Solve the problem.

Seems pretty easy, but does it always happen like that? Not really. Most of the time, solving takes the spotlight.

When this happens, the solution suffers. Because at the heart of every human-centred problem there is a special set of desires, fears and importantly, jobs to be done and it’s our job to address the particular ones that will prompt them to respond. If we don’t spend enough time on the front-end guaranteeing solutions are tuned into the right concerns, the product will not take hold.

As Ash Maurya quotes

Ash Maurya, founder of Leanstack developed an important tool for this exercise, the customer forces canvas.

Customer forces canvas

The canvas should be used

-During problem interviews to comprehend the market’s current alternatives to your potential solution; that is to say, your competitors.



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