The OKR framework is now widely used to set and track organisational goals. It’s a best practice in many industries, embraced by numerous companies. There is no industry in today’s time that the fuss about OKRs has not impacted, as it has brought huge success and growth to businesses of…

Being a startup founder is a challenging and rewarding journey. It requires a combination of passion, hard work, and determination to turn an idea into a successful business. One of the biggest challenges for a startup founder is the uncertainty and risk associated with building a new company. There are…

Business model innovation creates and implements new ways of generating value for customers, organizations, and society. It involves reimagining how a business operates and monetising its products or services to drive growth and competitiveness. In today’s fast-paced and constantly changing business landscape, companies must continually innovate to stay ahead of…

Value-based pricing is a business strategy that relies on customers' perceived value of goods or services to determine cost. This approach allows companies to create value for customers and suppliers while maximizing profits. …

How to start using OKRs: OKRs are a great way to create structure and focus for your organization, but you can only reap their benefits if you actually start using them. So how do you get going? Write it down. It’s impossible to know if something is right, wrong or missing if it exists only…

A startup must decide how to price its product or service. You can set the price based on costs, give the product away for free, or charge what the market will bear. The decisions you make today have lasting implications — defining your brand image, funding requirements, and long-term business viability. …

Starting a startup can be scary. You’re putting yourself out there and building something from scratch. You want to make sure your idea is great, but how do you know if it’s any good? Think about these starting points. Don’t think about the business; think about the problem. Don’t think about the business; think about the problem. We all know that we should start a startup by identifying a problem worth solving and then developing a solution for it. But how do you come up with such an idea? Start by thinking about issues you’ve encountered in your…

As a startup, you are faced with the task of finding growth in your company. Many startups go under because they do not have the right growth plan. One of the most important aspects of any startup is its strategy for finding growth. How will investors or customers find your…

Ideas can come from anywhere, and generating ideas is easy. The difficulty is that good ideas can be few and far between, and it can be challenging at first to distinguish a good idea from a bad one. Moreover, it’s easy to accumulate sunk costs from pursuing a bad idea for too long. …