Business model innovation creates and implements new ways of generating value for customers, organizations, and society. It involves reimagining how a business operates and monetising its products or services to drive growth and competitiveness. In today’s fast-paced and constantly changing business landscape, companies must continually innovate to stay ahead of…

Value-based pricing is a business strategy that relies on customers' perceived value of goods or services to determine cost. This approach allows companies to create value for customers and suppliers while maximizing profits. …

How to start using OKRs: OKRs are a great way to create structure and focus for your organization, but you can only reap their benefits if you actually start using them. So how do you get going? Write it down. It’s impossible to know if something is right, wrong or missing if it exists only…

A startup must decide how to price its product or service. You can set the price based on costs, give the product away for free, or charge what the market will bear. The decisions you make today have lasting implications — defining your brand image, funding requirements, and long-term business viability. Clearly, your company’s business model must be grounded in the characteristics of the market and customers you choose to serve, the pricing model of existing competitors, and a strategy you believe…

Starting a startup can be scary. You’re putting yourself out there and building something from scratch. You want to make sure your idea is great, but how do you know if it’s any good? Think about these starting points. Don’t think about the business; think about the problem. Don’t think about the business; think about the problem. We all know that we should start a startup by identifying a problem worth solving and then developing a solution for it. But how do you come up with such an idea? Start by thinking about issues you’ve encountered in your…

As a startup, you are faced with the task of finding growth in your company. Many startups go under because they do not have the right growth plan. One of the most important aspects of any startup is its strategy for finding growth. …

Ideas can come from anywhere, and generating ideas is easy. The difficulty is that good ideas can be few and far between, and it can be challenging at first to distinguish a good idea from a bad one. Moreover, it’s easy to accumulate sunk costs from pursuing a bad idea for too long. …

You may have heard about objectives, goals and such, but what are OKRs? OKRs stand for “objectives and key results” and were first introduced at Intel Corporation by Andy Grove, the legendary CEO. OKRs evolved from other management methods, such as management by objectives, and have been applied across businesses ranging from early-stage startups to global enterprises. OKRs become famous when Google started…

Marc Andreessen, the founder of Andreessen Horowitz, famously stated that a business went through two stages, before product-market fit and after. (https://growth.eladgil.com/book/introduction/where-to-go-after-product-market-fit-an-interview-with-marc-andreessen ) This is very true, and getting to product-market fit as a business is critical to the long-term growth potential of that business. …